lara merriken

137 – Lara Merriken Reinvented

Lara Merriken is the founder of Larabar. If you aren’t familiar with Larabar, I’d be shocked, because it’s now an absolute empire. She had the idea to create healthy, nutritious energy bars when she was frustrated with her options on a hike many years ago. The goal was to use clean, simple ingredients. I had a feeling she would change the world, I just didn’t realize how much she would change it and how quickly.